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People say that advertising prices have skyrocketed in recent years.
That's not true.
New platform algorithms like ads that emulate organic posts. They reward ads that trigger reactions, comments, shares, and real interactions and punish the ads that don't.
If you want templates to fill in, generic “best practices,” or ads that look like everyone else's — skip this.
This is for people who want ads that interrupt patterns, earn attention, and get cheaper as they spread.
Why “ads got expensive” is a myth
Platforms reward virality and engagement. If your ad earns attention, you pay less. If it doesn't, you pay more.
You don't want traffic, you want revenue
Against popular believe, ads should never aim for more clicks or traffic but to attract paying users.
Are you being scammed?
If your agency is trying chasing more views or interactions you are being (probably) scammed.
Never stop testing
There's no secret when finding a good ad. Every keyword should run between 20 and 50 different creativities.
Conversion is king:
A subtle change change boost your ad conversion to leads by a 30% extra, that is 30% more users and probably 30% more revenue down the line.
Stop using only a few keywords
Most agencies will target high value keywords, and there's nothing bad about it.
I love to target and win their bids.
The problem?
Bid prices skyrocket.
If your strategy relies on a few keywords your agency never did a proper keyword study.
How many types of ad campaigns are out there?
Brand conquest.
Discovery campaigns.
Brand defensive campaigns.
Long tail broad campaigns.
All of them have something in common, they are not as used as traditional "exact keyword campaigns", so they end up cheaper.
Stop using only a few keywords
Most agencies chase high-value keywords. Nothing wrong with that.
I love outbidding them.
The problem?
Bid prices explode.
If your strategy depends on just a handful of keywords, your agency skipped proper keyword research.
How many campaign types exist?
Brand conquest. Discovery. Brand defensive. Long-tail broad.
They all share one thing: far less competition than exact-match campaigns — so they cost much less.
Why TikTok sells less
Research says any Internet sale need at least 7 different impacts to be succesful.
This mean users need to see your brand several times to decide, email is the best tool to achieve this intimate recurrency.
7 times is the charm.
That why email is the best tool converting leads into paying users.
Copywriting is still king
Do you know your target user’s inner monologue?
Most ads fail because the copy is weak.
Everyone knows you must grab attention first.
That’s why so many ads try crazy (sometimes ridiculous) tricks to stand out… then completely fail to explain what they’re actually selling.
Next time you drive, really look at billboards. Half use clever jokes but you still don’t know what they sell.
Curiosity does not convert into sales.
Hoping people will search your brand later is delusional. Attention lasts ~10 seconds max now.
You must be instantly understood — using your audience’s exact words.
Bad ads kill your business
Someone once asked: “How would you write a different ad if you sold food for kittens?”
Most ads show a cute fluffy cat and talk about “wellbeing” and “soft fur.”
Same corporate angle everywhere.
I suggested a different opening: a story about a personal obsession with protecting animals that turned into a family business.
It was improvised. No pitch. Just proof: you have to interrupt patterns and connect with your audience.
What you get
1h 24m 37s + 10m 33s. The why and how behind ads that win attention.
Examples, common patterns, and angles you can adapt to your business.
Patterns, psychology, and tools — so you understand what you're doing (and why it works).
What you'll learn
Block I — Foundations
- • A weird way to generate winning ad ideas “while having a beer” — you'll have too many ideas to manage.
- • A common marketing stupidity — and how to exploit it in any niche.
- • A mistake that wastes time, money, and energy — avoid it and everything changes.
- • The subtle error most people make when trying to capture attention (and why it burns your budget).
- • The true objective of a good ad (almost nobody knows this).
- • The first step before writing a single word.
- • What you must not do when publishing ads — unless you want to look ridiculous and waste money.
Block II — Structure that works
- • Three simple steps to create profitable ads based on sociologist Murray Davis.
- • How to make ads inevitably interesting.
- • How to create “mental ecstasy” so people feel compelled to share.
- • Ecommerce-friendly frameworks: increase desire and attraction subconsciously.
- • A breakdown of a classic Sugarman ad you can reuse again and again.
Block III — Angles & examples
- • How to provoke the market selling “boring” products (lawn mowers, DIY, etc.).
- • A legendary beer ad that makes competition look silly while attracting customers.
- • One of the most profitable ads I ever wrote — fully detailed.
- • How to “confess your weakness” and make it sell.
- • A controversial Nike campaign analyzed (and how to adapt the principles).
- • Urgency done correctly (almost nobody uses it well).
- • A Tony Robbins move that translates into scary-profitable ad angles.
Block IV — The 5 questions everyone asks
The five most common questions I get about ads — answered. These alone pay for the masterclass.
Price
The price is €250. It will never go down — it will only go up.